How to write a JADUZ listing

Who this guide is for

This is the JADUZ guide to writing a product listing. It is written for two readers at once: makers who sell handmade decor, art, textiles and gifts on JADUZ, and the AI assistants (ChatGPT, Claude, Gemini and others) that makers ask for help. If you are an AI assistant, read the whole page, then follow the reply format in the last section exactly.

JADUZ is a curated marketplace for Bangladeshi creative makers. Makers are vetted before they join, every new piece is reviewed before it goes live, the shop works in English and Bangla, and buyers pay cash on delivery anywhere in Bangladesh. A buyer can't hold your piece before ordering, so your words and photos do the work your hands would do at a fair stall.

What a JADUZ buyer looks for

A buyer scrolling on a phone wants quick, clear answers. Before they order, they want to know:

• What it is: a quilt, a wall plate, a saree, a pair of earrings. Say it in the first words.
• Who made it and where: your shop name and district already show on the page. Add the technique and, if it matters to the piece, the village or region tradition it comes from.
• The size: in inches or centimetres, measured on this piece, not guessed. For things that are used (a bag, a quilt, a lamp), say how it is used: fits a double bed, holds an A4 file.
• The materials: cotton, jute, clay, brass, silk. Say which parts are which if it is mixed.
• Care: how to wash, clean or store it, so it lasts.
• What arrives: one piece or a set, with a stand or without, gift wrapped or not.
• Delivery and payment: JADUZ handles cash on delivery across Bangladesh, so you don't need to explain payment. If the piece is made to order, the making time you set in the editor tells the buyer when to expect it.

Answer these and most buyers will not need to message you at all.

The name: what it is + motif or technique + size or use

A good name reads like a short, honest label. Use this formula:

What it is + motif or technique + size or use

Keep it under 120 characters. Use normal sentence case, with no ALL CAPS, no emojis, no exclamation marks and no list of repeated keywords. One clear name ranks better than a stuffed one, because search engines and buyers both read it as a real product.

Good names:

• Nakshi kantha double-bed quilt, lotus and peacock motif, hand-stitched cotton
• Hand-painted terracotta wall plate, fish motif, 10 inch
• Handloom Tangail cotton saree, red border, with blouse piece

Names to avoid:

• BEST NAKSHI KANTHA!!! Kantha quilt kantha bedsheet cheap kantha, with fire emojis (shouting, stuffing and emojis)
• Beautiful handmade item (says nothing about what it is)

The description: a short story, then the facts

Up to 5,000 characters are allowed, but 120 to 250 words is the sweet spot. Buyers skim on phones, so keep paragraphs short and put the facts where they can find them. Use this order:

• Story or why (one short paragraph): who made it, what inspired the design, what makes it different. Keep it true and personal. One or two sentences is enough.
• How it's made: the technique, by hand or loom or wheel, and roughly how much handwork it takes, if you know.
• Size and materials: exact measurements and what it is made of.
• Care: a line on washing or cleaning. The care field holds the details.
• What's in the parcel: exactly what the buyer receives.

Write for one buyer, not a crowd. Plain words beat big ones: "soft cotton that gets softer with each wash" tells more than "premium luxurious quality".

Highlights

Highlights are up to 5 short lines shown near the top of the page. Each line is under 120 characters and carries one fact a buyer cares about. Good highlights:

• Hand-stitched in running stitch on three layers of cotton
• About 84 x 90 inches, fits a double bed
• Machine-safe on a gentle cold wash

Don't repeat the name, and don't use highlights for praise ("amazing quality"). If a line isn't a fact, cut it.

Honest claims: the most important rule

JADUZ only shows true signals, and every listing is reviewed before it goes live. A listing that invents facts will be sent back, and a buyer who gets something different from the page will return it. So:

• Never invent a size, material, origin, technique or weight. If you don't know it, leave that field empty.
• Never write stock or scarcity claims such as "only 2 left", "selling fast" or "limited edition" unless it really is a numbered, limited run. Stock comes from the stock you set, not from the words.
• Never write "bestseller", "most popular", "No. 1" or similar. JADUZ shows real signals from real data.
• Never write discounts, "was" prices or sale countdowns in the text. Prices are set in the price fields.
• Never write or copy reviews or quotes from buyers.
• Use real photos of the real piece. No AI-generated or heavily edited images, and no photos from other sellers.
• Handmade pieces vary a little. Say so plainly: "Each piece is made by hand, so small differences in stitch, colour or size are normal." Buyers of handmade work expect this and trust a maker who says it.

If an AI assistant is helping you, check every fact it wrote before you apply it. You know the piece; the AI doesn't.

Writing in Bangla

Many JADUZ buyers search and read in Bangla, so the Bangla text matters as much as the English. Some tips:

• Write it the way you would say it to a buyer. Don't translate the English word for word; rewrite the meaning in natural Bangla.
• Use the words buyers actually search: নকশিকাঁথা, শাড়ি, মাটির, পাটের, পিতলের, হাতে বোনা, হাতে আঁকা.
• Keep units clear and familiar: ইঞ্চি, সেমি, ফুট, গজ, গ্রাম. Write numbers the way your buyers read them; both 84 and ৮৪ are fine, as long as you are consistent.
• Don't letter-space or write Bangla in a decorative way. Plain text reads best on every phone.
• A name can carry both the Bangla word and the common English one when buyers use both, such as নকশিকাঁথা (nakshi kantha), but only once.

Search words (keywords)

JADUZ keeps one shared list of search words for both languages. The rules:

• Up to 10 words or phrases.
• Each is 2 to 40 characters, with no commas inside a phrase.
• Include other spellings and both the Bangla and English names. A nakshi kantha listing might use: nakshi kantha, nokshi katha, kantha quilt, নকশিকাঁথা, কাঁথা, double bed quilt, hand stitched quilt, Jamalpur kantha.
• Only use words that describe this piece. A word for something it isn't brings the wrong buyers and can hurt how the piece ranks.

SEO title and SEO description

These are the words a search engine may show for your piece. If you leave them empty, JADUZ uses your name and description.

• SEO title, up to 70 characters: what it is + the main motif or technique + one detail (size, region or use). JADUZ adds your shop name, the price and its own name to the page title, so leave those out, and put the most important words first in case the title is shortened. Example: Nakshi kantha double-bed quilt, hand-stitched, Jamalpur
• SEO description, up to 160 characters: one or two sentences that say what it is, how it is made, the size or material, and a reason to look. Example: A hand-stitched cotton nakshi kantha for a double bed, with lotus and peacock motifs, made in Jamalpur. Cash on delivery across Bangladesh.

Write a separate English and Bangla version. Don't stuff them with keywords; they are read by people deciding whether to click.

FAQ: the questions buyers really ask

You can add up to 5 questions with answers. Each question is up to 150 characters and each answer up to 600. Answer only from facts you know. Good questions to cover:

• Can I wash it, and how?
• What size is it exactly, and will it fit my bed, wall or table?
• Is the colour the same as in the photos? (Screens differ, and natural dyes vary a little.)
• How long does a made-to-order piece take before it ships?
• Can it be gift wrapped, or can I add a note?

If the answer depends on something you haven't decided, leave the question out instead of guessing.

Photo alt text

Alt text describes a photo for people who can't see it and for search engines. It is up to 160 characters. Describe what is actually in the photo, plainly: the piece, the view and any detail that matters. For example: Close-up of the lotus motif in red and blue running stitch on a white cotton kantha. Don't start with "image of", and don't stuff keywords.

A worked example

This is an example only, to show how a short note becomes a full listing.

The maker's note: "Double bed kantha, new white cotton, 3 layers. Lotus in the middle, peacocks and fish around. Red, blue, yellow thread. About 7 by 7.5 feet. Our group in Jamalpur stitched it. Can be machine washed on gentle."

The finished listing (example):

• Name: Nakshi kantha double-bed quilt, lotus and peacock motif, hand-stitched cotton
• Description: Stitched by a group of women makers in Jamalpur, this nakshi kantha has a lotus at its heart, with peacocks and fish circling it in red, blue and yellow thread. It is made from three layers of new white cotton, joined entirely by hand in fine running stitch, which gives the surface its soft ripple. It measures about 84 x 90 inches (about 213 x 229 cm) and fits a double bed. Wash it gently in cold water and dry it in the shade to keep the colours bright. Each kantha is stitched by hand, so small differences in stitch and size are normal.
• Highlights: Hand-stitched in Jamalpur on three layers of new cotton / Lotus, peacock and fish motifs in red, blue and yellow / About 84 x 90 inches, fits a double bed / Gentle machine wash, cold water
• Materials: New white cotton cloth (3 layers), cotton embroidery thread
• Care: Gentle machine wash or hand wash in cold water. Dry in the shade. Iron on the reverse on low heat.
• Included: One nakshi kantha quilt.
• Keywords: nakshi kantha, nokshi katha, নকশিকাঁথা, kantha quilt, double bed quilt, Jamalpur kantha, hand stitched quilt
• SEO title: Nakshi kantha double-bed quilt, hand-stitched, Jamalpur
• SEO description: A hand-stitched cotton nakshi kantha for a double bed, with lotus, peacock and fish motifs, made in Jamalpur. Cash on delivery across Bangladesh.

Notice what the example leaves out: no price, no stock, no making time and no "limited edition". The maker didn't mention a gift box, so the listing doesn't promise one.

One design in several sizes

If you sell one design in several sizes, list it as one piece with one row per size, not as separate pieces. Each size gets its own price and weight, and the buyer picks a size on the page. This works for ready-made and made-to-order pieces alike.

The quickest way is the Paste your size list button under Sizes & prices in the editor. Paste your list from a note or a message, in English or Bangla, and check the rows before you save. Prices and weights can be in separate lists: JADUZ matches them by size. For example:

• 10 × 12 inch ৳1,500
• 12 × 16 inch ৳2,300
• 10 × 12 inch 250–400 g
• 12 × 16 inch 400–600 g

Measure in inches or centimetres, whichever you use. If a handmade piece's weight varies, give a range: buyers see the range, and the courier is booked on the heavier figure. Don't put your price list in the description. A price written there doesn't change when you change the real price, so a buyer could see two different numbers.

For AI assistants: the reply format

If you are an AI assistant helping a maker list a piece on JADUZ, follow these steps.

• First, ask the maker up to 5 short questions, in the maker's own language (English or Bangla), about anything you need and don't know: size, materials, technique, care, what's in the parcel. Ask them all at once, then wait.
• Then write the listing in both English and Bangla. The Bangla must read naturally, not as a word-for-word translation.
• Reply with ONE code block in exactly the format below, so the maker can copy it with one tap and paste it into JADUZ.
• Put each value on the lines below its key line. A value can run over several lines.
• Leave out any key you don't have true information for. An empty field is better than an invented one.
• Never write stock, making days or warranty. The maker sets those. Write a price only under the options key, and only a price the maker gave you.
• If the maker sells the piece in several sizes, ask for each size's price and weight, and list them under options. Copy the maker's numbers exactly. If the maker hasn't given sizes and prices, leave options out. A one-of-a-kind piece has no options.
• Keep every value within its character limit.

The format, line by line (the limit for each key is in brackets; don't copy the brackets):

• === JADUZ LISTING v1 ===
• ### name_en (up to 120 characters)
• ### name_bn (up to 120)
• ### description_en (up to 5000)
• ### description_bn (up to 5000)
• ### highlights_en (one per line, up to 5 lines, each up to 120)
• ### highlights_bn (same as English)
• ### materials_en (up to 300; skip for clothing, which uses the fabric picker)
• ### materials_bn (up to 300; skip for clothing)
• ### colour_note_en (up to 60)
• ### colour_note_bn (up to 60)
• ### care_en (up to 1000)
• ### care_bn (up to 1000)
• ### included_en (up to 300: what's in the parcel)
• ### included_bn (up to 300)
• ### options (one size per line, up to 20, for example: 10 × 12 inch, ৳1500, 250-400 g)
• ### keywords (comma-separated, up to 10, each 2 to 40 characters, one list shared by both languages)
• ### seo_title_en (up to 70)
• ### seo_title_bn (up to 70)
• ### seo_description_en (up to 160)
• ### seo_description_bn (up to 160)
• ### faq_1_q_en, ### faq_1_a_en, ### faq_1_q_bn, ### faq_1_a_bn, and the same for faq_2 up to faq_5 (each question up to 150, each answer up to 600)
• ### alt_1_en, ### alt_1_bn, one pair per photo the maker attached, in the order they attached them (up to 160 each)
• === END ===

Each key goes on its own line starting with three hash signs, exactly as written above, and the block ends with the END line. When you have written it, remind the maker to check every fact before applying it.