Clothing covers kurtis, panjabis, tops, shirts, dresses, sarees and other garments with handwork: hand embroidery, kantha stitch, block print, hand painting, tie-dye and handloom fabric. Sarees have their own page. The general rules for names, honest claims and the reply format are in the JADUZ listing guide; this page covers what is specific to clothes.
What to measure and how to state it
The JADUZ editor has a size chart. Pick the sizes you sell (XS to 3XL, the numbered sizes 36 to 46, or free size) and fill in four garment measurements for each, in inches:
- Chest: lay the garment flat and buttoned, measure straight across just below the armholes, and double it. A 20 in flat width is a 40 in (102 cm) chest.
- Shoulder: from one shoulder seam to the other across the back.
- Sleeve: from the shoulder seam to the cuff.
- Length: from the highest point of the shoulder to the hem.
These are measurements of the garment, not of the body, and the description should say so. Numbered sizes like 40 mean different things to different makers, which is why the chart carries the real figures. In the description, add anything the chart doesn't cover, with centimetres: the side slit, the hem width, the neck depth, or the length of a matching dupatta, for example 90 × 36 in (229 × 91 cm). Say whether the fit is regular, loose or fitted, and for a free size piece, the largest chest it fits.
Materials and techniques to name
Choose the fabric from the editor's list: cotton, tant (handloom cotton), khadi, muslin, linen, silk, half silk, endi silk, katan, georgette, chiffon or viscose, or "other" with a note. Name the handwork precisely: hand embroidery, kantha stitch, appliqué, hand block print, screen print, hand painting, batik or tie-dye. Say where on the garment it is, such as the yoke, the cuffs or all over. Be clear that seams are usually machine-stitched even when the embroidery is by hand. Name the buttons, lining and any trims.
Care
Most hand-worked cotton garments do best hand washed in cold water, inside out, with mild soap. Dry them in shade and iron them on the reverse. Wash dark or hand-dyed pieces separately at first. Say whether the fabric was pre-washed and whether it may shrink. Silk, katan and zari work are usually safer dry cleaned.
Example names
- Hand-embroidered cotton kurti, kantha stitch yoke, maroon
- Block-printed khadi panjabi, indigo, regular fit
- Hand-painted half silk kurti, floral border, free size
- Kantha-stitched cotton panjabi, off-white with red thread
Sizes go in the size chips, not the name, unless you sell only one.
Questions buyers ask
- Which size should I choose? Is the chest measurement of the garment or the body?
- Is the embroidery done by hand? Are the seams machine-stitched?
- Will it shrink, and will the colour run?
- Is the fabric see-through? Is there a lining?
- Does a dupatta, bottom or pyjama come with it?
Words to avoid
Don't write "pure cotton", "pure silk" or "100% handloom" unless you know it. Don't call machine embroidery or a printed pattern "hand-embroidered" or "hand-painted". Don't promise "fits everyone" or "true to size" without measurements. Leave out "best quality", "trending", "selling fast", "only 2 left", invented discounts, ALL CAPS and emojis.
