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For makers

How to list Jewellery on JADUZ

A strong Jewellery listing names the exact metal or material and whether it is plated, gives length, drop, diameter and weight in inches, centimetres and grams, and says how it fastens and whether it adjusts. It explains care to slow tarnish and never claims purity, real stones or hypoallergenic metal without proof.

Jewellery covers earrings, necklaces, pendants, bangles, bracelets, rings, nose pins and hair pieces in metal, terracotta, fabric, beads, wood and shell. The general rules for names, honest claims and the reply format are in the JADUZ listing guide; this page covers what is specific to jewellery.

What to measure and how to state it

Jewellery is small, so photos mislead. Give exact figures with inches first and centimetres in brackets, and grams for weight.

  • Necklaces and chains: the full length end to end including the clasp, for example 18 in (46 cm), and any adjustable range.
  • Pendants: height × width, and the drop from the chain.
  • Earrings: the drop length from the top of the hook or stud to the bottom, the widest width, and the weight of one earring in grams. Heavy earrings are a common worry.
  • Bangles: the inside diameter, for example 2.5 in (6.4 cm). If you use common bangle size names such as 2-6, give the inside diameter as well, because buyers read size names differently.
  • Bracelets and cuffs: the inside length or circumference, and the gap on an open cuff.
  • Rings: the inside diameter in millimetres and whether it adjusts.

Materials and techniques to name

Be exact about the metal: sterling silver, oxidised silver, brass, copper, bell metal, or gold-plated or silver-plated brass. State silver purity, such as 925, only if you know it and how you know it. If it is plated, say so, and say that plating can wear with use. For stones, say glass, crystal, resin or a named natural stone only when you are sure. Name non-metal materials plainly: terracotta, kantha-stitched fabric, glass beads, seed beads, wood, cowrie or conch shell.

Then name the technique: hand-cast, hammered, filigree, wire-wrapped, hand-painted, beaded or hand-stitched. Name the fastening: hook, stud with a push back, screw back, lobster clasp, hook and eye, or an adjustable cord (dori).

Care

Keep metal jewellery dry and take it off before bathing, swimming or applying perfume and lotion. Store each piece in a small sealed bag to slow tarnish. Silver and brass darken over time; say how to clean them, for example with a soft polishing cloth. Plated pieces should only be wiped with a soft dry cloth. Terracotta and painted pieces can chip if dropped and should never be soaked.

Example names

  • Oxidised silver jhumka earrings, peacock design, 2 in (5 cm) drop
  • Hand-painted terracotta pendant necklace on an adjustable cotton cord
  • Hammered brass cuff bracelet, open back, 2.5 in (6.4 cm) across
  • Kantha-stitched fabric bead necklace, multicolour, 18 in (46 cm)

Questions buyers ask

  • Is it real silver? Will the colour fade or turn my skin green?
  • How heavy are the earrings? Are they for pierced ears only?
  • Will the bangle fit my hand? Does the necklace adjust?
  • Will it tarnish, and how do I clean it?
  • Is it suitable as a gift, and does it come in a box or pouch?

Words to avoid

Don't write "pure silver", "real gold", "925" or "hallmarked" unless you can prove it. Don't call stones "real" or "precious" without knowing what they are, and don't write "hypoallergenic", "nickel-free" or "skin-safe" unless your supplier has confirmed it. Leave out "best quality", "100% original", "lifetime colour guarantee", "selling fast", invented discounts, ALL CAPS and emojis.

Good to know

How do I describe the metal if I'm not sure of the silver purity?

Describe what you do know: 'silver-coloured metal', 'oxidised white metal' or 'brass with a silver finish'. If you bought silver from a supplier who states its purity, you can repeat that and say where it came from. Never write 925 or 'pure silver' as a guess.

How do I give the size of earrings and bangles?

For earrings, give the drop from the top of the hook to the bottom and the widest width, in inches and centimetres, plus the weight of one earring in grams. For bangles, give the inside diameter, such as 2.5 in (6.4 cm), even if you also use a size name like 2-6.

Can I call my jewellery hypoallergenic or nickel-free?

Only if your metal supplier has confirmed it in writing. Otherwise name the metal honestly and suggest that buyers with sensitive skin check the materials first. Don't promise that a piece won't irritate skin or turn it green.

Should I say that plated jewellery can wear?

Yes. Say what the base metal is, what it is plated with, and that the plating can wear over time, especially where it rubs. Add care tips that help it last, such as keeping it away from water and perfume. Buyers trust a maker who sets expectations.