Jewellery covers earrings, necklaces, pendants, bangles, bracelets, rings, nose pins and hair pieces in metal, terracotta, fabric, beads, wood and shell. The general rules for names, honest claims and the reply format are in the JADUZ listing guide; this page covers what is specific to jewellery.
What to measure and how to state it
Jewellery is small, so photos mislead. Give exact figures with inches first and centimetres in brackets, and grams for weight.
- Necklaces and chains: the full length end to end including the clasp, for example 18 in (46 cm), and any adjustable range.
- Pendants: height × width, and the drop from the chain.
- Earrings: the drop length from the top of the hook or stud to the bottom, the widest width, and the weight of one earring in grams. Heavy earrings are a common worry.
- Bangles: the inside diameter, for example 2.5 in (6.4 cm). If you use common bangle size names such as 2-6, give the inside diameter as well, because buyers read size names differently.
- Bracelets and cuffs: the inside length or circumference, and the gap on an open cuff.
- Rings: the inside diameter in millimetres and whether it adjusts.
Materials and techniques to name
Be exact about the metal: sterling silver, oxidised silver, brass, copper, bell metal, or gold-plated or silver-plated brass. State silver purity, such as 925, only if you know it and how you know it. If it is plated, say so, and say that plating can wear with use. For stones, say glass, crystal, resin or a named natural stone only when you are sure. Name non-metal materials plainly: terracotta, kantha-stitched fabric, glass beads, seed beads, wood, cowrie or conch shell.
Then name the technique: hand-cast, hammered, filigree, wire-wrapped, hand-painted, beaded or hand-stitched. Name the fastening: hook, stud with a push back, screw back, lobster clasp, hook and eye, or an adjustable cord (dori).
Care
Keep metal jewellery dry and take it off before bathing, swimming or applying perfume and lotion. Store each piece in a small sealed bag to slow tarnish. Silver and brass darken over time; say how to clean them, for example with a soft polishing cloth. Plated pieces should only be wiped with a soft dry cloth. Terracotta and painted pieces can chip if dropped and should never be soaked.
Example names
- Oxidised silver jhumka earrings, peacock design, 2 in (5 cm) drop
- Hand-painted terracotta pendant necklace on an adjustable cotton cord
- Hammered brass cuff bracelet, open back, 2.5 in (6.4 cm) across
- Kantha-stitched fabric bead necklace, multicolour, 18 in (46 cm)
Questions buyers ask
- Is it real silver? Will the colour fade or turn my skin green?
- How heavy are the earrings? Are they for pierced ears only?
- Will the bangle fit my hand? Does the necklace adjust?
- Will it tarnish, and how do I clean it?
- Is it suitable as a gift, and does it come in a box or pouch?
Words to avoid
Don't write "pure silver", "real gold", "925" or "hallmarked" unless you can prove it. Don't call stones "real" or "precious" without knowing what they are, and don't write "hypoallergenic", "nickel-free" or "skin-safe" unless your supplier has confirmed it. Leave out "best quality", "100% original", "lifetime colour guarantee", "selling fast", invented discounts, ALL CAPS and emojis.
